Publication: Feel Good for Doing Good

We recently had one of our studies published, “Initiating Sustainable Behavior: Feel Good for Doing Good” in the Electronic Green Journal. In this study with Emily Ayscue, Janell Lewis (formerly Brockett), Greg Scarola, Tim Kelley and also Attila Kiraly we were able to show behaviors can be changed. The goal of this study was to help people develop pro-environmental behaviors by recycling bottles rather than trashing them. While this is actually just a less bad benefit, many important findings resulted because this confirmed that people want to do the right thing and they feel better about themselves when they do. You can access the article here or above. Thank you.


Be Well’r,

Craig Becker

I look forward to hearing about how you use selfish, selfless, synergy to generate All Good by creating interactions so everyone and everything benefits!

2 thoughts on “Publication: Feel Good for Doing Good

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