I just listened to David Eagleman’s fantastic TED presentation, Can we create new senses for humans? In this presentation he explains how our brain collects information from our sensory areas, eyes, nose, ears etc. and then our brain uses it to create our picture of reality. He also explains how our picture of reality is very limited because of the small range of reality we are able to perceive. For example we only see part of the visual spectrum and hear only some of sound waves. His work has created ways for us to experience reality in whole new way – it is amazing.
It was seeing this presentation that gave me a new appreciation and understanding of what I presented at The Art & Science of Health Promotion Conference in early April 2015 (see this post). I presented about how to use Prospect Theory (or see Wikipedia here) for health promotion. What I realized is I was describing how using prospect theory would expand our senses of what we can and should do to experience a better life. In the presentation I described how we can use framing, priming, memory manipulation and other techniques to increase the likelihood people would engage in health promoting behavior. Upon reflection, I realize that prospect theory is helping us understand how to access our unconscious to guide and create a better reality. For more information about how our brain works, see previous post, Emotions Drive Actions: Create a Strong Positive Picture.
I look forward to hearing about how you expand our senses to enable us to generate comprehensive benefits by creating interactions so everyone and everything benefits.
Craig Becker, PhD