In the article, “Salutogenesis 30 Years Later: Where do we go from here?” colleagues and I published in 2010 in International Electronic Journal of Health Education we began:
Mother Theresa stated that she would not participate in a march against war but would participate if the march were for peace. Such a march would not only empower people to end war, but also help them move toward peace. In her view, the process of creating peace was different than merely ending war. In the same way, health professionals should work to facilitate health rather than merely limit disease.
We started this way because research and results suggest it may be more effective to focus on what we want to create rather than what is to be extinguished . Brain research has shown we can only effectively focus on one thing at at time. Take the classic Selective Attention Test below:
This same logic can now be applied to Cancer. This linked recent Fast Company post asked the question, “Why Do We Still Describe Cancer as a ‘Battle’ or ‘War’?” Research is questioning if the war analogy is best. Some, as in this op ed piece, suggest it is not a war AGAINST cancer, a disempowering stance, but an empowering effort to create health. Recent research linked here suggests both may have value.
To me the choice is simple, I look for what can empower me to live an have a better life. My focus in life is how I can generate comprehensive improvements by creating interactions so everyone and everything benefits through Selfish, Selfless, Synergy. The practice of paneugenesis. What do you think? I look forward to hearing how you contribute! Make it a great day, week, life!
—
Craig Becker
Positive Health Leadership 
In order to create what we want we first need to have a good understanding of the problem. The problem with the ‘war on cancer’ is so deep that focusing on what we want does not work. The people and groups behind this war are a cancer that first need to be removed BEFORE we can create what we want because these people have near total control over this war.
The official mainstream “war on cancer” has been an unofficial “war” on the unsuspecting public: to keep them misinformed and misguided about the real truth of this “war.”
The orthodox cancer establishment has been saying a cure for cancer “is just around the corner” and “we’re winning the war on cancer” for decades. It’s all hype and lies (read Dr. Guy Faguet’s ‘War on cancer,” Dr. Sam Epstein’s work, or Clifton Leaf’s book, or Dr. Siefried’s work on this bogus ‘war’, etc).
Since the war on cancer began orthodox medicine hasn’t progressed in their basic highly profitable therapies: it still uses primarily and almost exclusively highly toxic, deadly things like radiation, chemo, surgery, and drugs that have killed millions of people instead of the disease.
As long as the official “war on cancer” is a HUGE BUSINESS based on expensive TREATMENTS (INTERVENTIONS) of a disease instead of its PREVENTION, logically, they will never find a cure for cancer. The upcoming moonshot-war on cancer inventions, too, will include industry-profitable gene therapies of cancer treatment that are right in line with the erroneous working model of mechanistic reductionism of allopathic medicine.
The lucrative game of the medical business is to endlessly “look for” a cure but not “find” a cure. Practically all resources in the phony ‘war on cancer’ are poured into TREATMENT of cancer but almost none in the PREVENTION of the disease. It’s proof positive that big money and a total lack of ethics rule the official medical establishment.
It’s just like with any bogus official “war” (‘war on drugs’, ‘war on terrorism’, etc) — it’s not about winning these wars but to primarily prolong them because behind any of these fraudulent “war” rackets of the criminal establishment is a Big Business, such as the massive cancer industry. The very profitable TREATMENT focus of conventional medicine, instead of a PREVENTION focus which these official medical quacks (or rather crooks) can hardly make any money off, is a major reason why today 1 of 2 men and 1 in 3 women can expect a cancer diagnosis at some point in their lifetimes yet that rate was multiple times lower 5 decades ago when the phony ‘war on cancer’ began (1 in about 16). That fact alone proves we are NOT winning the war on cancer.
At the same time, this same orthodox cancer cartel has been suppressing and squashing a number of very effective and beneficial alternative cancer approaches. You probably guessed why: effective, safe, inexpensive cancer therapies are cutting into the astronomical profits of the medical mafia’s lucrative treatments. That longstanding decadent activity is part of the fraud of the war on cancer.
If the public were to scrutinize what the medical industry and its government pawns are telling them about the ‘war on cancer’ instead of blindly believing what they’re saying, they’d find that the cancer industry and the cancer charities have been dismissing, ignoring, and obfuscating the true causes of cancer while mostly putting the blame for cancer on the individual, denying or dismissing the serious harms from orthodox cancer treatments and chemical toxicants, and resorting to deceptive cancer statistics to “educate” (think: mislead) the public that their way of treatment is actually successful (read this well referenced scholarly article’s afterword on the war on cancer: do a search engine query for “A Mammogram Letter The British Medical Journal Censored” by Rolf Hefti, a published author of the Orthomolecular Medicine News organization, and scroll down to the afterword that addresses the fraudulent ‘war on cancer’).
What the medical establishment “informs” the public about is about as truthful as what the political establishment keeps telling them. Not to forget, the corporate media (the mainstream fake news media) is a willing tool to spread these distortions, lies, and the scam of the war on cancer.
Does anyone really think it’s a coincidence that double Nobel laureate Linus Pauling called the ‘war on cancer’ a fraud? If you look closer you’ll come to the same conclusion. But…politics and self-serving interests of the conventional medical cartel, and their allied corporate media, keep the real truth far away from the public at large. Or people’s own denial or indifference of the real truth.
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Somehow my message was not clear. I am complete agreement with you. We need to end the war on cancer and empower people to create health. The information is there. The war on cancer is the ineffective “hard way” and we must use the “soft way” which is eating and behaving in ways we were designed
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