Third Industrial Revolution Benefits Everyone & Everything

Jeremy Rifkin’s book (and his YouTube Presentation above), “The Third Industrial Revolution(TIR): How Lateral Power is Transforming Energy, The Economy, and the World” is fantastic.  When you watch the video, be sure to watch all the way to the end when he interacts with the audience.

He outlines ideas about how to make the transformation we must make.  Ironically, I was able to take the time to finish the book and watch the video because I am off work because of the very powerful Hurricane Florence.

Fantastic book, I will be reading more of his books and watching more of his video’s. Great insight into how we can transform society. Rather than complaining about how things are, he lays out a clear and comprehensive plan about how to move forward. His plan is to help us move to a distributive and collaborative society.

He suggests, and I agree, this can be the next evolutionary economic model. He builds this distributive and collaborative world on 5 Pillars.

The Five Pillars of the Third Industrial Revolution 

1. A Shift to Renewable Energy

2. Buildings with micro power plants that Produce Energy

3. Hydrogen deployment and storage and other intermittent energies

4. Intelligent Grid to collect and sell and therefore share clean energy

5. Transition to plug in Fuel Cell Vehicles.

He suggests, this Third Industrial Revolution (TIR), will, like the last two, take time to transition into. Also like before, it will not just be a change but a transformation into something completely different. He suspects it will take slightly more than ½ of the 50 years it took in the first and second industrial revolution transitions.

Throughout the book and in his many presentations available on YouTube, he helps us change our relationship with earth. He encourages us to view nature from an engagement, replenishment, integration and holism perspective, rather than from a detachment, expropriation, dissection and reductionist perspective. He helps the reader understand that nature is not objects to use and discard but a partnership.  Like Deming emphasizes, we are all one interdependent system, Systems Appreciation.  As I note in selfish, selfless, synergistic paneugenesis, it is all about “creating better relationships”.


He also helps us understand why we must move from attempting to exert power and autonomy over nature to developing and forming a partnership and participation with nature. It is really what all relationships should and can be, if we want to get the most from our relationships.

This book helped clarify for me how to practice paneugenesis and what we must do to develop pervasive, reciprocal selfish, selfless, synergistic interactions so everyone and everything benefits. For that to happen, we must understand that everyone and everything is connected. To create the most benefits, we should develop better interdependent relationships with everyone and everything.

He ends with this thoughtful quote, “Only when we begin to think as an extended global family that not only includes our species but all our fellow travelers, in the evolutionary sojourn on Earth, will we be able to save our biosphere community and RENEW the planet for future generations.” After all, renewal is what we need.  This means we must Exceed Expectations and not just shoot for getting to zero.

Once again for me, this plan suggests a way to work toward generating comprehensive improvements by creating pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits! From my perspective, Rifkin’s plan to create a Third Industrial Revolution is fascinating and enlightening, please share your thoughts and use this information to take action to help us all enjoy a better tomorrow.

Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

Contact me at:

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