Did Ford Operationalize an Idealized Vision of the Future?

Paneugenesis is about redesigning reality for a better future through the generation of comprehensive improvements by creating pervasive reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits. Here is an example of a possible Operationalized Idealized Outcome as envisioned by Ford as reported by FastCompany on 05.24.19

Yes, Ford’s new deliverybot is creepy–but that may be a good thing

No one’s going to mess with this thing while it’s working.


The internet loves freaking out about bipedal androids, so by now you’ve probably seen Ford’s video showing a mantis-like robot that can unfold itself from the back of a delivery van and walk a package up onto a suburbanite’s porch. Ford is billing the bot–named “Digit” and created by Oregon-based Agility Robotics–as an ingenious solution to the so-called “last yard” problem in automated package delivery.

In short: A self-driving van can get your Amazon crap from the fulfillment center to your address, but what about covering the ground from the curb to your door? That’s when a pair of legs and hands comes in handy.

[Photo: Ford]

Other companies have explored the autonomous robot/car partnership concept. Continental and Anybotics accomplish the same thing with a doglike droid covering the last yard. Of course, the dog-bot’s lack of hands forces it to “deliver” a box by somewhat clumsily dumping it sideways off of its back. Digit may lack actual digits–its arms end in knobby rubberized spheres–but it can deliver packages to a doorstep much more sensically, simply by doing it the same way the FedEx delivery person would.Still, there is the creep factor. Ford’s video spends considerable effort making Digit seem harmless and normal. (Did you see how the woman and her daughter totally didn’t seem bothered by it? Me too!) But let’s get real: When emerging from the back of its van, Digit looks less like your friendly neighborhood delivery person than a headless mechatronic wasp hatching from an egg.

Then again, drones looked off-puttingly insectile at first, too, until everyone got more used to seeing them. There might even be a paradoxical logic to having Digit look like the unholy lovechild of an ostrich and a praying mantis. Bipedal robot technology is in an awkward stage between functional in principle and actually useful, and the only way to bridge that gap is by iterating in the real world. Like an early-stage self-driving car, Digit moves cautiously, and its “workflow” still appears relatively fragile. If the robot were designed to look more “finished,” people might overestimate its capabilities and interact with it in ways that would result in a lot of embarrassing failures. Instead, Digit looks like something experimental that you wouldn’t want to interfere with–which could be helpful in an early pilot phase.

In fact, having delivery androids appear ever-so-slightly intimidating might end up being a purposeful feature, not a bug. People, after all, love to abuse robots–so what’s to stop some smartass from grabbing the package right out of Digit’s hands and making off with it? I don’t know about you, but I’d think twice about messing with a headless mechatronic wasp that’s just trying to do its job.

ABOUT THE AUTHOR of article above

John Pavlus is a writer and filmmaker focusing on science, tech, and design topics. His writing has appeared in Wired, New York, Scientific American, Technology Review, BBC Future, and other outlets

What do you think? Is this a good example of practicing paneugenesis? Please share your thoughts. I look forward to hearing about the how you practice paneugenesis so you will generate all good by creating pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits.

Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

If you want to contact me:
Email: BeWellr@gmail.com

2 thoughts on “Did Ford Operationalize an Idealized Vision of the Future?

  1. I noticed that Digit did not ring the doorbell but relied instead on sending a delivery notice via text. Maybe I’ll live long enough to see a future version of Digit delivering health education before and interacting with a live audience.


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