Need to Bring the Cradle Home

We need laws that encourage, support, and reinforce organizational behaviors requiring corporations to take care of their products through their full lifecycle.

I have written about the “Cradle to Cradle” rather than “Cradle to Grave” care discussed by McDonough and Braungart in Cradle to Cradle and Upcycle. Their books discuss the life cycle of products from the beginning, Cradle, until they are not used anymore and disposed of, Grave. Their concept was to use products until the end of their useful life. When products cannot be used anymore, the products should be “upcycled”, not trashed, so the materials from the product can be used again. See Concept: Create More Good, Not Just Less Bad.

Overall they are referring to the organizations that extract material, then manufacture a product to sell, which eventually ends up as waste. Their concept was for organizations to be responsible for the products and all it took to make them until the end. The end, however, should be an “upcycle” where it is used for a greater purpose or at least where it is used as recycled material for new products, so more virgin material does not get extracted. While I understood this intellectually, I did not understand what it meant until I picked up garbage on our beautiful Greenways in Greenville, NC.

While picking up garbage on the Greenway, I realized there was no way to trace back these waste materials. Of course, many would suggest we should just more severely restrict people from dumping their garbage. That solution, however, is unlikely to work. Penalizing people is a day late and a dollar short. After all, nobody likes being told what to do to cause less bad. They want to be responsible for more good.

Hard to See Financial Benefits

At first glance, the benefits of being responsible for products from the cradle to the grave are hard to see. These benefits are what Kahneman & Tversky would call mental illusions. In reality, with effort, having organizations be responsible for their products through their lifecycle can be financially beneficial for them as it also benefits society, as a by-product. In a Karma-like fashion, organizations that do good for society get more business due to the good feelings generated by their efforts. This is true and has been documented by Interface, Inc., a modular carpet company (see We Must Make It Better – Saving the Planet not Enough!)

Action Needed

Right now, we only have cradle-to-grave legislation for hazardous materials. Why don’t we do it for all materials? People are supposed to Reduce, Reuse, and Recycle, and since corporations are considered people, they should be held to the same standard. Upon reflection, however, this would not be a problem but a benefit. Being a better steward of their business and the materials used would yield less expensive operations, better processes, better use of resources, and a cleaner world.

In other words, seeing all the garbage in greenways showed me what happens to the cradle if it is not brought home. (ok, not a perfect analogy) I know there is more to be done – such as advocating for new laws. However, we could begin to generate comprehensive improvements by moving toward a default standard that helps organizations be responsible for their goods from the cradle to the grave or, ideally, cradle to cradle. This means we should push for legislation, laws, studies, and more that document the benefits to organizations, people, environments, and more when actions upcycle used goods, not just cause less waste.

In other words, “nudging” organizations, with better regulations, to be more responsible for their products, so they do not become garbage like I saw on the greenways could help generate comprehensive improvements. These new laws would push organizations to work like Interface, Inc, which has been able to create net-positive, pervasive, reciprocal, selfish, selfless, and profitable synergistic processes from which everyone and everything would benefit.

Please share information about other organizations that have learned how to bring the cradle home by following a path to generate more good and how it has made them more profitable and better contributing members of society. I look forward to hearing from you.

BeWell’r,

Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

#SelfishSelflessSynergy

Please share your thoughts and questions below.
Contact me: BeWellr@gmail.com

Randomness & Creating Outcomes

I read Nasim Taleb’s books, “Fooled by Randomness: The Hidden Role of Chance in Our Life and in the Markets” and “Black Swan: The Impact of the Highly Improbable“, in 2014 and 2015. I created this post a few years ago but just noticed it was not published. His books are great, and they have provided great insight. I encourage all to read his books. I updated these posts – Enjoy. Please share your thoughts when you read his work.

books
blackswan

To me, his books explained that although hard work cannot cause success, it is a necessary ingredient. Without hard work and preparation, success at anything is less likely. In our world, the idea of random success seems unfair and is not something one can hope to occur.

Even though we want to believe hard work is enough, we know that our world is random. Too strong a belief in randomness and its influence over our life is debilitating. Despite this contradiction, we want to believe we can influence life even with the powerful and overpowering influence of random events. As Israel Zangwill, an English dramatist proclaimed,

“Take from me the hope that I can change the future, and you will send me mad.”

Israel Zangwill – Ghetto Tragedies

In his excellent books, Nassim Taleb provides an interesting perspective on the situation related to the idea of randomness and how it affects our lives. His perspective seems influenced by his work as a Trader on Wall Street.

An excellent point he explains in his books is how we are a backward looking species, and our hindsight bias makes past events seem less random than they were. Our brains automatically fill in the missing pieces. He artfully explains how our biased brain works and how randomness affects us. He often cites and uses the work of Nobel prize-winning psychologists Daniel Kahneman and the late Amos Tversky, who examined how our biases impact the decisions we make under uncertainty. They concluded that life often leads us to misread reality and have “Mental Illusions”. (see Undoing Needed because Mental Illusions Impact Us).

While he documents that we are designed by nature to fool ourselves, as Kahneman & Tversky’s work has shown, we have an opportunity to tilt the table in our favor. The opportunity exists because we evolved in a much slower moving world than exists today. As he notes, this means we are more susceptible to chance, but we can improve our chances by being prepared like nature.

As he explains, great and extensive preparation cannot and does not cause success, but it does improve the chances for success. It can tilt the tables in our favor and improve the probability of success. From my reading, it means that although hard work to prepare cannot cause success, success without hard work and preparation is unlikely.

He further explains that, unlike nature, we do not overprepare but should. Nature, in essence, prepares for the next occurrence by over-preparing for higher exposure. This is why nature builds redundancy with spare parts, i.e. 2 kidneys. Over preparing, as is done by nature, which we are a part of (see Updated: We are Just Talking Apes), also means we have the capacity to exceed expectations. This function by nature is also documented by Jane Benyus in Biomimicry (see Parallel NOT Linear Means Create Positive AND Prevent Negative)

Instead of building more capacity, we do the opposite by using leverage such as debt or worst case scenario preparation. As he notes, this type of testing cannot be only for what has already happened because the data for what could be worse does not exist. This becomes even more relevant with ongoing climate change. He calls this naive empiricism. As he explained, contrary to conventional wisdom, our body of knowledge does not increase from a series of confirmatory observations (i.e. Turkey killed 1 day, but all other days were ok, so we cannot predict).

As Yogi Berra mused:

“Its tough to make predictions, especially about the future.”

Some insights from these books were:

1. We are more emotional than we are rational. We can train ourselves to be more rational, reasonable, or logical; but we need emotions to be able to function effectively. Training our emotions is good but we must remember that we cannot be Spock from Star Trek because we could never make decisions without emotions.

2. Wild success is possible but we need luck. Luck however cannot happen without being prepared, and being prepared takes hard work. Like Gladwell explained in “Blink” and “Outliers”, we can trust our gut to make great decisions but that gut must first be trained well – 10,000 hours to become an expert. In other words, the age old saying that hard work leads to success is only partially right. Hard work cannot guarantee success, but without the work, success because highly unlikely.

3. A final point that has stayed with me from “Black Swan” was “the absence of evidence is not evidence of its absence.” This is something I now apply to many aspects of my life. He provides examples such as breast milk, which they did not initially see as beneficial because of what was measured. They only looked to see if problems were caused, not if benefits were gained. No evidence of benefits does not mean there were none.

Nassim Taleb seems to suggest we should work to generate comprehensive improvements by working like nature. As he details, we cannot rely on randomness but can generate comprehensive improvements by creating net-positive, pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits by over preparing. Please share how you overprepare and how it has helped. I look forward to hearing from you.

PS For a different perspective on the same ideas – see Its All Meaningless! Here is How to Create Meaning! and Making Sense of Chaos, Meaninglessness, Disorientation

BeWell’r,

Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

#SelfishSelflessSynergy

Please share your thoughts and questions below.
Contact me: BeWellr@gmail.com

Great New Years Message!

Vic Strecher, who wrote “Life on Purpose” and “On Purpose” also regularly publishes Purposeful tips. For 2023 he sent a great New Year’s Message. I want to promote his message about taking action to make good things happen.

“His Recommendation – frame messages as something positive to do, not something to avoid or something you will not do. Not taking action does not make good things happen; it may only possibly stop bad things from happening. Our life is about what we do because doing good things can””crowd out” bad things; as noted in previous posts, “His Recommendation – frame messages as something positive to do, not something to avoid or something you will not do. Not taking action does not make good things happen; it may only possibly stop bad things from happening. Our life is about what we do because doing good things can “crowd out” bad things, as noted in previous posts,

For the New Year 2023, focus on what you will do, not what you will avoid. I focus on creating net-positive, pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone benefits. Doing this is the best way I know to generate comprehensive improvements. Please share how you make 2023 and beyond even better.

BeWell’r,

Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

#SelfishSelflessSynergy