Foundation for More good??

I recommend our focus be on generating more good, not JUST less bad. I am now reading the 5th edition of the classic, “Diffusion of Innovations,” ©️2003, by Everett Rogers. It has been good. On page 69, I thought he did an excellent job of pointing out why more good can be more effective than JUST less bad. He stated: (emphasis added by me)

… A preventive innovation is an idea that an idnividual adopts at one point in time in order to lower the probablity that some future unwanted event may occur. The unwanted future event might not have happened anyway, even without adoption of the preventive innovation, so the relative advantage is not very clear cut to the individual at the time they are urged to adopt by public health programs. Also the prevented events do not occur, and thuse they cannot be observed or countedFor these reasons, preventive innovations…have a relatively slow rate of adoption.”

Everett Rogers, PhD – p. 69 “Diffusion of Inovations” 5th Ed.
Diffusion of Innovations, 5th Edition: Rogers, Everett M.: 8601300412962: Books

What do you think? Do you agree this provides a good foundation for why the focus should be on more good, not JUST less bad? Please share your thoughts on the best ways to move forward. I look forward to hearing from you. Thank you.


Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!


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