Be Led by Dreams

I had the great opportunity to attend my youngest daughters delayed college graduation from UNC Chapel Hill on Sunday October 10th 2021. This classes graduation was postponed because of COVID. The graduation was nice and the Keynote was done by the legendary coach Roy Williams. During his speech he shared a saying that drove his teams.

Be Led by Dreams, Not Pushed by Problems

Roy Williams

This captures all I am trying to do and what needs to happen. We need to create a new reality. Yes there are multiple problems, however solving those problems isn’t enough, we must create a better reality. Nature means living in ways that make life more livable for everyone and everything. We must be led by our dreams, not pushed by our problems. Below is Coach Williams message.

I also feel this saying was expressed by Chris Stapleton in his song, “Starting Over” when he sang, “…Nobody wins afraid of losing…” We need to do better, not just avoid doing bad. We must “Start Over”, better.

These thoughts were also expressed by Greta Thunberg. She Connects Climate, Ecological, and Health Crises in this short video. While she does highlight problems, moving toward, or being led by our dreams of a better life for all will crowd out the problems:

Start over by being led by your dreams – make a better reality. I am interested in hearing how you generate comprehensive improvements by creating pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits. Please share how you make it a great day, week, year, life.


Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!


Please share your thoughts and questions below.
Contact me:

The Incredible, Edible Straw

Believe or not, we can generate all good by using a creative and innovative spirit with straws, as started by Asava. As most of us know, the problematic impact of plastic straws has been in the news. Straws, however, are only a small part of the problem and may cause others as noted by Stanford.

Banning straws may confer ‘moral license’ – allowing companies and their customers to feel they have done their part. The crucial challenge is to ensure that these bans are just a first step.

JIM LEAPECo-director, Stanford Center for Ocean Solutions

There are better options. For instance I learned of an option when I was traveling through Utah; Kanab Utah to be exact. When I was there, we stopped at the Asava Juice shop to get a healthy smoothy. When we stopped there, they provided a an edible straw rather than a paper straw or a recyclable straw, or even a straw made from recycled material.

From my perspective, this is a step in the right direction. It was a good straw with regard to functionality. While the straw was made from Agave or sugar, not the healthiest alternative, there was no plastic waste. To instill continual improvement, the next step would be to make the straw from a healthy ingredient grown from regenerative agriculture.

To me an edible straw represents progress, thank you Asava for making me aware of this creative and innovative alternative! Now we must ask, what can be done to make those straws more beneficial to person and planet? Asava helped me discovered the start of a way to generate comprehensive benefits with straws.

The next step should be to develop an edible straw that provides good nutrition and comes from regenerative agriculture. Incredible, edible straws would provide a pervasive, reciprocal, selfish, selfless synergistic interaction from which everyone and everything would benefit.

Please share other solutions that generate comprehensive benefits and your ideas for the next step to create incredible edible straws that generate comprehensive benefits.

Be Well’r,

Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!


Please share your thoughts and questions below.

Salutogenesis & Pathogenesis in ’21

After participating and presenting the 2021  6th International Conference on Salutogenesis: Advancing Salutogenesis for thriving societies in June, I had another realization about how salutogenesis can be differentiated from pathogenesis. My understanding is that salutogenesis methods can cause better, not just less bad, outcomes. Pathogenesis was developed for less bad outcomes. It works great and effectively treats disease and its precursors. From my understanding, that means salutogenesis must produce something different, not just another way to do the same thing, such as treat problems more effectively.

I realized that salutogenesis is primarily what you use daily – over the long term. I had this realization as I listened to many good presentations and had invigorating discussions about salutogenesis with colleagues. While salutogenesis produces immediate benefits related to feeling good for doing good, salutogenesis is about how to play the long and short game. Salutogenesis therefore is for chronic care, while pathogenesis, or traditional “health” care, must play the short game for emergency care. Pathogenesis then should primarily be used for the short-term or acute care.

To explain this I have updated my often viewed video, Pathogenesis & Salutogenesis. The previous video has almost 30,000 views as of June, 2021. Please let me know how you like the update and if it has helped you better understand how to effectively use salutogenesis to generate comprehensive improvements.

Here is the updated video which is also posted here and on my YouTube Channel.

For me salutogenesis is a way to practice paneugenesis because it can generate comprehensive improvements and create all good for health. Life is all about probabilities, not guarantees. Salutogenesis improves the probability of better outcomes.

We can increase the probability of generating comprehensive improvements if we work at creating pervasive, reciprocal, selfish, selfless, synergistic interactions so everyone and everything benefits. As W. Edwards Deming always asked, “By what method?”. Using the method of salutogenesis for health will help just as it will help to use quality management methods for business and manufacturing and Nudge techniques for policy.

I hope this inspires you to generate comprehensive improvements. Please share effective methods you have used that can generate comprehensive improvements so everyone and everything benefits.

Be Well’r,

Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!


Please share your thoughts and questions below.

My Effort to Be a Positive Influence

My work has been focused on how I could help the world be better for everyone and everything – I was trying to promote selfish (good for me), selfless (good for others) synergy (better together). In 2012 I started making blog posts, only 3 that year. I posted about my attempts to generate comprehensive improvements and how others were doing the same. #SelfishSelflessSynergy

Over time I started using it as a scratch board for my ideas to let others know about what seemed to be interesting information I was learning and working through. Academic work takes years to get published, has been published in not readily accessed journals, and often it is dated by the time others see it. I therefore used this blog to let readers know about what I thought were interesting developments and issues.

My repeated theme is about how to generate comprehensive benefits. COVID-19 has made abundantly clear that we are interconnected and interdependent. Now, more than ever, we must work together to generate what we all want: comprehensive benefits by creating pervasive, reciprocal, selfish, selfless, synergistic interactions – Everyone and Everything can benefit.

It would be great to get more interaction, and more benefits. Please contact me, share posts, and let me know your thoughts.

To help initiate some interaction, I have provided this list as an easy way access past posts/information. Please share how you generate comprehensive improvements. Also if you want me to address anything special or have questions, please contact me at Thank you.

Use this list to access ALL posts.

Most recent Posts are listed first:


Be Well’r,

Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

Please share your thoughts and questions below.
Contact me:




Make 2019 Great! For Everyone & Everything!

We are all in this together.  As you begin 2019, I encourage you to take Selfish, Selfless, Synergistic actions that result in pervasive, reciprocal interactions from which everyone and everything benefits.  As Frank Borman quoted when he saw our blue planet:

To see the Earth as it truly is, small and blue and beautiful in that eternal silence where it floats, is to see ourselves as riders on the Earth together, brothers on that bright loveliness in the eternal cold — brothers who know now that they are truly brothers. – Archibald MacLeish

Keep in mind, when you are helping others you are helping yourself and this ripples out for and to everyone and everything.  As Charles Schulz showed us in Peanuts:






Make it a beneficial ripple. Choose to be the hero:

   A way to make 2019 better, will be to join “Team Human” as media theorist Douglas Rushkoff discusses in his TED Talk, ” How to be ‘Team Human’ in the Digital Future.  Enjoy.


Please share your thoughts on how you will take action to help create a better tomorrow. Lets make  2019 Great, I will do what I can!  Let me know if how I can help you…

Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

Contact me at:

Urban Farmer Puts Selfish, Selfless, Synergy in Action

This “Gangsta Gardener” TED Talk by Ron Finley shows how  to redesign reality by putting Selfish, Selfless, Synergy in action. Ron Finley, for selfish reasons, started growing his own food so he could nourish himself. He was Selfless by making this healthy food free and on the street so more would eat healthy food because Drive-Thru’s were killing more in his neighborhoods than drive by’s.

This idea is synergistic because they are working to turn 26 square miles, or the equivalent of 20 Central Parks, of vacant lots in Los Angeles into gardens and Farmers Markets to supply good food to many. He describes how planting food is like printing money because these lots provide enough area to grow 724,838,400 Tomato Plants.

AMAZING! Ron Finley shows us how he is generating comprehensive improvements by creating interactions so everyone and everything benefits by using Selfish, Selfless, Synergy! I hope you are as inspired as I was by this TED Talk, Enjoy!

Wellness is the “Opposite of Loneliness”

I was moved by Marina Keegan’s amazing final essay at Yale. Tragically she was killed in a car crash a week after graduating, she was 22. She created the essay below for a special edition of the Yale Daily News edition that was distributed at the class of 2012’s commencement.

I inspired because I realized this is what our world should be and what we all want. It is like how I feel when I attend the National Wellness Conference every year. This means making the world a place where we become the best versions of ourselves.

As she shares, it is not about just being comfortable but about progress, as shared in a previous essay, Is Wellness Progress?  My push is that we all need to enlarge our circle include all living things in creating progress so we generate improvements by creating interactions so everyone and everything benefits. Enjoy…

Marina’s essay


We don’t have a word for the opposite of loneliness, but if we did, I could say that’s what I want in life. What I’m grateful and thankful to have found at Yale, and what I’m scared of losing when we wake up tomorrow and leave this place.

It’s not quite love and it’s not quite community; it’s just this feeling that there are people, an abundance of people, who are in this together. Who are on your team. When the check is paid and you stay at the table. When it’s four a.m. and no one goes to bed. That night with the guitar. That night we can’t remember. That time we did, we went, we saw, we laughed, we felt. The hats.

Yale is full of tiny circles we pull around ourselves. A cappella groups, sports teams, houses, societies, clubs. These tiny groups that make us feel loved and safe and part of something even on our loneliest nights when we stumble home to our computers — partner-less, tired, awake. We won’t have those next year. We won’t live on the same block as all our friends. We won’t have a bunch of group-texts.

This scares me. More than finding the right job or city or spouse — I’m scared of losing this web we’re in. This elusive, indefinable, opposite of loneliness. This feeling I feel right now.

But let us get one thing straight: the best years of our lives are not behind us. They’re part of us and they are set for repetition as we grow up and move to New York and away from New York and wish we did or didn’t live in New York. I plan on having parties when I’m 30. I plan on having fun when I’m old. Any notion of THE BEST years comes from clichéd “should haves…” “if I’d…” “wish I’d…”

Of course, there are things we wished we did: our readings, that boy across the hall. We’re our own hardest critics and it’s easy to let ourselves down. Sleeping too late. Procrastinating. Cutting corners. More than once I’ve looked back on my High School self and thought: how did I do that? How did I work so hard? Our private insecurities follow us and will always follow us.

But the thing is, we’re all like that. Nobody wakes up when they want to. Nobody did all of their reading (except maybe the crazy people who win the prizes…) We have these impossibly high standards and we’ll probably never live up to our perfect fantasies of our future selves. But I feel like that’s okay.

We’re so young. We’re so young. We’re twenty-two years old. We have so much time. There’s this sentiment I sometimes sense, creeping in our collective conscious as we lay alone after a party, or pack up our books when we give in and go out – that it is somehow too late. That others are somehow ahead. More accomplished, more specialized. More on the path to somehow saving the world, somehow creating or inventing or improving. That it’s too late now to BEGIN a beginning and we must settle for continuance, for commencement.

When we came to Yale, there was this sense of possibility. This immense and indefinable potential energy – and it’s easy to feel like that’s slipped away. We never had to choose and suddenly we’ve had to. Some of us have focused ourselves. Some of us know exactly what we want and are on the path to get it; already going to med school, working at the perfect NGO, doing research. To you I say both congratulations and you suck.

For most of us, however, we’re somewhat lost in this sea of liberal arts. Not quite sure what road we’re on and whether we should have taken it. If only I had majored in biology…if only I’d gotten involved in journalism as a freshman…if only I’d thought to apply for this or for that…

What we have to remember is that we can still do anything. We can change our minds. We can start over. Get a post-bac or try writing for the first time. The notion that it’s too late to do anything is comical. It’s hilarious. We’re graduating college. We’re so young. We can’t, we MUST not lose this sense of possibility because in the end, it’s all we have.

In the heart of a winter Friday night my freshman year, I was dazed and confused when I got a call from my friends to meet them at EST EST EST. Dazedly and confusedly, I began trudging to SSS, probably the point on campus farthest away. Remarkably, it wasn’t until I arrived at the door that I questioned how and why exactly my friends were partying in Yale’s administrative building. Of course, they weren’t. But it was cold and my ID somehow worked so I went inside SSS to pull out my phone. It was quiet, the old wood creaking and the snow barely visible outside the stained glass. And I sat down. And I looked up. At this giant room I was in. At this place where thousands of people had sat before me. And alone, at night, in the middle of a New Haven storm, I felt so remarkably, unbelievably safe.

We don’t have a word for the opposite of loneliness, but if we did, I’d say that’s how I feel at Yale. How I feel right now. Here. With all of you. In love, impressed, humbled, scared. And we don’t have to lose that.

We’re in this together. Let’s make something happen to this world.

Hard to say it better than that. Lets work together for progress by generating comprehensive improvements by creating interactions so everyone and everything benefits.


🌏🚀🚀We Can Have Both!🚀🚀🌏


Having just read The Martian and the recent Matt Damon hit, The Martian, this TED presentation is interesting. Stellar astronomer and TED Senior Fellow Lucian Walkowicz works with NASA’s Kepler’s mission and provides a useful perspective. To me she is saying, if we have a backup plan, we often do not take care of what we have as we should. The issue with life and earth is that there is no backup. This also relates to Risk Homeostasis Theory (see previous posts) that shows when we feel safer, we act more dangerously. Most advantageous would be to think how can we act to benefit today AND tomorrow!

To me what is important in this message is we can have both, it is not should we take care of the planet or plan to live in the stars – we should do both. This has been what I promote for health, it is not should we prevent disease or promote health but promote health for a better life and prevention happens because of the better life created! From this example, we should be working to make life sustainable, exciting and better on earth while we also look for possibilities in the stars – the best of both!

The message I walk away with from this short (5:50) presentation, “Let’s Not Use Mars as a Backup Planet” is we should be consistently and consciously working to generate comprehensive improvements by creating interactions so everyone and everything benefits! I look forward to hearing how you Practice Paneugenesis and hearing about the resulting benefits we all get to enjoy.

Be Well’r,
Craig Becker

Looking forward to 2015 National Wellness Conference in MN

The National Wellness Conference is an anomaly. I have been attending since 1998 and each year it is an amazing experience. I learn a great deal and come away with many new ideas – I hope  you will join us this year in Minnesota.

For the last several years I have had the opportunity to present. Each year my presentations are a learning experience for me because I always propose ideas related to what I am learning about in books I am reading or studies I am conducting that could contribute to wellness. I must do this because submissions are due almost a year before the conference. If they are accepted I then figure out how to make what I learned into a good presentation. This  has helped me learn so much. For example, this year I am presenting: Serendipitous Wellness: Can We Cause it to Happen? and Prevention Can Never Create Wellness: Here is what does.

With regard to the Serendipitous Wellness presentation I was reading about luck, serendipity, Steve Jobs and of course wellness and thought they must be related. I learned a tremendous amount and believe the evidence is clear – we can cause serendipity as it relates to wellness if we are prepared. In this presentation, I will share what I have learned. With regard to the Prevention Can Never Create Wellness presentation, this is similar to many other presentation proposals I have submitted over the years about the need to cause and create wellness by focusing on more then prevention. Previously those presentation had been rejected – this year it was accepted. I had thought it would be a very easy presentation to prepare since it is the focus on my entire career, however, I found it far more difficult than anticipated. In developing this presentation, I learned a tremendous amount about what can possibly create wellness and how it can and should be measured. I will be sharing what I learned in this presentation. Below I have shared the write up of what I am presenting for each, if you are interested.

I hope to see you in Minnesota at the NWC, if you there please stop me and say hi. I am also going to make one more post about what the NWC has meant to me and my career. Make it a great summer!

Presentation Descriptions for June 15-18 National Wellness Conference

1.  Serendipitous Wellness: Can we cause it to happen? – at 1:00pm on 6/15/2015

Presentation PDF

Brief Description

Serendipity, a word coined by Horace Walpole in 1754, is the occurrence of chance beneficial events. Serendipity is associated with the surprising discovery of penicillin and also can be applied to wellness. At this presentation you will learn strategies like those used by late Steve Jobs to organize your work environments, develop communication styles, and lead a life that makes serendipity more likely. Even if you don’t create serendipitous wellness, you will learn how to build a better life.

Long Description 

Serendipity, a word coined by Horace Walpole in 1754, is the occurrence of chance beneficial events, or fortunate happenstance. Serendipity is associated with the surprising discovery of penicillin and other discoveries and it can also be applied to wellness. Wellness is progress toward a desired life, and this presentation will discuss how to cause serendipitous wellness or chance good things to happen. The current understanding of serendipity and the title of this presentation are purposely misleading and incomplete. Serendipity is misleading and incomplete, because the full definition explains how good events, such as discoveries, occur by accident AND sound judgement and perception. The presentation title is misleading, because if serendipity is luck or happenstance, how can it be caused to happen? In a similar way, some believe Malcolm Gladwell’s book “Blink” misled readers by encouraging the reader to trust their gut without first developing the requisite expertise. Of course there is no way to guarantee a desired serendipitous outcome, but evidence suggests the probability of it occurring can be increased just as we can make it more likely someone can become a high performing “Outlier”.  In other words, luck plays a role, but serendipity is not entirely reliant on luck. This presentation will explain how to influence what and when the unexpected happens by choosing how we develop ourselves. Serendipity, after all, is the interaction between chance and the prepared, which means serendipitous wellness becomes more likely when we are ready and able for it to happen. While being prepared cannot guarantee serendipitous wellness, without preparation, it is unlikely. This presentation will outline strategies like those used by late Steve Jobs to organize your work environments, develop communication styles, and lead a life to make serendipity more likely. Of course, even if you don’t create serendipitous wellness, these ideas will help you will build a better life.

2. Prevention Can Never Create Wellness: Here is What Does! at 2:30pm 6/16/2015

Presentation PDF

Brief Description

By definition, prevention is the action of stopping something from happening.  Therefore, if prevention works, nothing happens.  Although, prevention is important, it cannot create positive health or wellness. Even without a prevention focus, multiple fields create better outcomes that also prevent without focusing on what to avoid. This presentation will review the evidence of these effective positive strategies and provide you with an idea of how to use these ideas in practice.

Long Description
By definition, prevention is the action of stopping something from happening or arising.  Therefore, if prevention works, the anticipatory actions result in complete avoidance of the undesired event; or, simply put, nothing happens.  Although, prevention is important for stopping the bad, it cannot create the good – positive health or wellness. While it is morally imperative to stop bad things, such as disease, depression, infirmity etc. from happening, doing so, does not directly result in good things happening. Wellness is a positive outcome, and research has demonstrated in fields such as education, business, and health that by working to create positive outcomes better than previously experienced, a more effective way to create desired outcomes and prevent  is used than one that focuses on what to avoid (i.e. prevention). In the field of business, W. Edwards Deming demonstrated that creating the positive of higher quality was not only the most profitable way to conduct business, it was also the most effective way to avoid and prevent waste, problems and costs. Cass Sustein and Richard Thaler demonstrated that public policy that “Nudges” people toward making better choices for themselves and society not only helps them and society function better, it also prevents and avoids many difficulties. In health, Aaron Antonovsky demonstrated that moving toward health with salutogenesis, or the study of the origins of health, not only creates better health or wellness, it also helps prevent or avoid diseases and infirmity. While prevention cannot create wellness, multiple fields have demonstrated that using strategies to develop and create positives better than current experiences is effective, and a byproduct of these positive strategies is prevention. This presentation will review evidence documenting the effectiveness of positive strategies and the outcomes generated that do more than just prevent. You will leave with an idea of how to use these ideas in practice.

Be Well’r,
Craig Becker

Be selfish, selfless, & synergistic so everyone and everything benefits!

My Sister Practiced Paneugenesis and Everything Benefitted!

As you know, paneugenesis is a selfish, selfless, synergistic actions that create interactions so everyone and everything benefits. I was happy to learn that my sister, Holly Hennessy, who is  Vice Principal in California is practicing paneugenesis by leading a 6th Grade class in a real life civics lesson. She and the students took time to make a local park more beautiful so everyone and everything benefits. Those that participated realized they could make a difference and that their actions matter. Read more about what and how they did it here.

Bellflower students keep Carruthers Park beautiful

Students from Woodruff Elementary and Bellflower Middle School raked wood chips in fitness areas at Caruthers Park on Friday, Jan. 30, as part of a service projected dedicated to beautifying the 20-acre Bellflower city park. Courtesy

See athttp:/

Be Well’r,

Craig Becker

Create selfish, selfless, synergistic interactions

so everyone & everything benefits!

Darkness Cannot Drive Out Darkness

As spoken by the great Dr. Martin Luther King,


In other words, we must create that new reality by putting in what we want, it cannot happen from a focus on what to avoid or eliminate. Put effort, thoughts and work into what we are creating. As Mother Theresa stated, “What we are FOR empowers us, what we are against disempowers.” Be FOR what nurtures, creates, and enables a better world!

We can do this with the Selfish, Selfless, Synergy from the practice of paneugenesis which is accomplished by creating comprehensive benefits from interactions so everyone and everything benefits. Make it a Great Week!

Be Well’r,

Craig Becker

I look forward to hearing about how you use selfish, selfless, synergy to generate All Good by creating interactions so everyone and everything benefits!

Are we all Druggies?

This weekend I had a dream that had the father of my high school girlfriend, my parents, and kids of the family that hosted my daughter during her stay in Greensboro for Distinguished Young Women. I tell you this because sometimes it amazes me how our brains work.

This new thought came to me as I was getting out of the pool after a swim. Many thoughts happen for me during or following exercise sessions. My thoughts came about after I enjoyed the swim and I felt good. I got physical activity, felt refreshed, talked to some friends, and felt good for taking time to be active. As a professor, my mind started thinking about why? The why is because when I engaged in that positive behavior, my mind created dopamine and other drugs that made me feel good. I guess I am a druggie…

People do drugs because it makes them feel good, however legal and illegal pharmaceuticals have many bad side effects, some of which we hear as a disclaimer on the commercials. Our body, however, is a much better pharmacy. It generally produces chemicals in our body that produces positive feelings when we engage in good behaviors and or thoughts. It also often makes us feel bad when we engage in bad behaviors and or thoughts.

With this in mind, doesn’t it make sense to engage in good behaviors that not only make us feel good, but also benefit our well-being? This again promotes the idea of paneugenesis, that is to engage in actions that create interactions so everyone and everything benefits. To practice paneugenesis may take some planning and this is also beneficial. Below are 2 short videos about the practice of paneugenesis and the Green Grass Theory which explains paneugenesis.

I look forward to hearing about how you engage in positive actions so you, everyone and everything benefits!

Make it a Great Day!

Be Well’r,
Craig Becker